Technology

Hard Seltzer Has Gone Flat

Americans are realizing the truth about White Claw: It’s bad!

Introducing the Atlantic Archive

165 years of journalism, now available online

Hybrid Work Is Doomed

Office workers work in offices, for better or for worse.

Uber Pool Is a Zombie

Shared rides are back for the first time since March 2020. Did anyone notice?

You’re Not Allowed to Have the Best Sunscreens in the World

Newer, better UV-blocking agents have been in use in other countries for years. Why can’t we have them here?

The 10-Year-Old Tweet That Still Defines the Internet

A cryptic utterance from a supposed spambot never lost its relevance.

Have the Crypto Bosses Learned Anything At All?

The crash should have been a humbling moment for the industry. Instead, companies are doubling down.

Fashion Has Abandoned Human Taste

Stores are stocked with copycat designs. It’s a nightmare.

Google’s AI Is Something Even Stranger Than Conscious

Machine sentience is overrated.

The Personal Brand Is Dead

Gen Z would rather be anonymous online.

Google’s ‘Sentient’ Chatbot Is Our Self-Deceiving Future

The next generation of AI will put the pathetic fallacy on steroids.

America’s Need for Speed Never Ends Well

If 15-minute-delivery apps sound too good to be true, that’s because they are.

Why Fangirls Scream

From bobby-soxers to Beatlemania to Bieber Fever—we all know what a screaming fangirl looks like. But do we really know why she’s screaming?

How to Fix Twitter—And All of Social Media

The online-speech debate pretends that we must choose between absolute freedom and centralized control. Let’s try something else.

The Viral Online Challenge Is Never Coming Back

We used to come together on social media. Now we come apart.

The Crypto Crash Feels Amazing

It could have been me. I’m glad it wasn’t me.

Why the Internet Hates Amber Heard

Notes on the paranoid style in online fandom

Steelmaking Cannot Go On This Way

Roughly a tenth of global carbon emissions comes from the steel industry. Doing something about that is easier said than done.

What Do Female Incels Really Want?

Online, groups of women have started using the rhetoric of the incel movement. But to what end?

What Did Medieval Peasants Know?

The internet has become strangely nostalgic for life in the Middle Ages.