Good Taste Is More Important Than Ever
In a world of limitless AI-generated choices, people need to know how to choose best.
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Atlantic Intelligence
Atlantic writers help you wrap your mind around artificial intelligence and a new machine age.
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What Happened to Baseball Jerseys?
Fans are doomed to keep paying more for merchandise they want less.
OpenAI’s Sora Is a Total Mystery
A new program from the ChatGPT maker promises to create videos from simple text prompts, but little is known about how it will actually work.
Things Get Strange When AI Starts Training Itself
What happens if AI becomes even less intelligible?
The AI Industry Is Stuck on One Very Specific Way to Use a Chatbot
OpenAI, Google, and Microsoft are dying to help plan your next trip.
The Moneyball Theory of Presidential Social Media
Not even the president can bend the internet to his will.
The Carry-On-Baggage Bubble Is About to Pop
Airplanes aren’t made for this much luggage.
Temu Is Speedrunning American Familiarity
The company’s ad strategy: bludgeon you into knowing its name.
‘Evidence Maximalism’ Is How the Internet Argues Now
A simple theory for why the internet is so conspiratorial
A Fake Yellow Line Changed Football Forever
You’ve been watching the Super Bowl in mixed reality for 25 years.
Lab Diamonds Are Too Perfect for Their Own Good
The traditional diamond industry is thought to be under threat from lab-grown stones. But that’s not how luxury works.