![Tom Brady's head poking out of a hole in a stack of $100 bills](https://cdn.theatlantic.com/thumbor/vZoDlBgrVKU3MTR9HsU0Z88yEV8=/155x0:1842x1125/210x140/media/img/mt/2025/02/BradyHole/original.png)
Why Tom Brady Could Be Worth $375 Million in the Booth
Applying any normal ROI analysis to Brady’s broadcaster contract is difficult for at least four reasons.
Applying any normal ROI analysis to Brady’s broadcaster contract is difficult for at least four reasons.
The president intends to replace members of the institution’s board as he adopts a more aggressive approach toward the arts.
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That’s a whole other crisis brewing.
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“I have never seen a government action have such an immediate impact.”