What Is Hims Actually Selling?
The lifestyle-med company built a business on male anxieties. Now it’s betting on a new message: grievance.
John Hendrickson
John Hendrickson is a staff writer at The Atlantic and the author of Life on Delay, a reported memoir about his lifelong struggle to speak. Life on Delay was named one of the best books of 2023 by The New Yorker, one of the best audiobooks of the year by Audible, and was a USA Today book club selection. Before joining The Atlantic, he wrote and edited for Rolling Stone, Esquire, and The Denver Post.
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